It's nice to meet you


Scroll down to content
Portrait of Laura Kennedy
I’m a Staff Product Designer with eight years of experience, specializing in design systems, platform design, and scalable user experiences. Most recently, I led the GoodRx Design System, defining its vision, evolving its architecture, and partnering with design and engineering to deliver consistent, accessible experiences across the product.

 

My work spans both building design systems from the ground up and evolving established ones. I focus on tokens, components, documentation, and governance that bridge design and engineering, accelerate development, and maintain quality at scale. Beyond the system itself, I drive cross-functional alignment, mentor designers, and help teams approach product challenges through systems thinking.

 

I’m especially interested in how AI is reshaping design systems and product development, with a particular focus on making design systems machine-readable. I see structured tokens, component metadata, stronger design-to-code connections, and AI-assisted workflows as opportunities to help teams move faster without sacrificing quality or craft.

 

At my core, I’m an analytical, detail-oriented designer who values thoughtful constraints, accessibility, and collaboration. I believe the strongest solutions balance user needs, business goals, and technical realities.

 

 

featured on the zeroheight design system podcast: